🏆RECENT RESEARCH AWARD

*** Note: College of Family and Consumer Sciences (FACS), University of Georgia (UGA)

• 2024 Endsley-Peifer Student Research Award ($2,000), FACS, UGA

• 2023 Endsley-Peifer Student Research Award ($2,000), FACS, UGA

• 2023 Eleonora Costa Graduate Support Fund for the Dissertation Proposal ($1500), FACS, UGA

• 2023-2024 Jan M. Hathcote Social Science Academic Support Award, FACS, UGA

• 2023 Summer Doctoral Student Research Grant ($1,500), Graduate School, UGA 

⚒️RESEARCH TOOLS

• Quantitative Software: SPSS, R, Mplus, SmartPLS (PLS-SEM), Rapid-Miner (Text Mining)

• Qualitative Software: Dedoose, MAXQDA, KADE (Q-methodology)

📄SCHOLARLY ACTIVITIES

Journal Publication: 

1. Seock, Y., Shin, J., & Yoon, Y. (2024). Embracing environmental sustainability consciousness as a catalyst for slow fashion adoption. Sustainable Development. http://doi.org/10.1002/sd.2889

2. Manley, A., Seock, Y.*, & Shin., J (2023). Analysis of Perceptions and Motives for Sustainable Clothing Purchases in Millennial and Gen-Z Cohorts, Family and Consumer Sciences Research Journal. https://onlinelibrary.wiley.com/doi/10.1111/fcsr.12475  *Authorship in an alphabetical order 

3. Shin. J.* & Seock, Y (2022). The new face of mimicry: Understanding the psychology behind intentional mimicry consumption and the role of social media, International Journal of Fashion Design, Technology, and Education, 15(3), 430-439. https://doi.org/10.1080/17543266.2022.2083695

Peer-Reviewed Conference Proceedings & Presentations (Selected)

1. Seock, Y.*, & Shin, J. (2024). Beyond Classroom Walls: Enhancing Student Engagement and Learning Through a Virtual Platform. 2024 International Textile and Apparel Association (ITAA). Long Beach, California, USA. (Proceeding in Press; Poster Presentation)

2. Shin, J.*ᴾ & Seock, Y. (2024). The Brain Behind the Brand: Consumers’ Emotional Responses to Fashion Product. 2024 Affective(ly) Research Conference, St. Peterburg, Florida, USA. (Presentation)

3.  Shin, J.*ᴾand Peng, Y. (July 2023). What do fashion brand mobile app reviews tell us? Analyzing fashion brand mobile app reviews using LDA topic modeling. 2023 Recent Advances in Retailing and Consumer Science (RARCS) Conference. Lyon, France. (Proceeding Published; Presentation).

4. Lee, A., Seock, Y., & Shin, J.*ᴾ (Feb 2023). How do you feel when you shop online, Miss Brain? 2023 Affective(ly) Research Conference. Tampa, Florida, USA. (Presentation)

5. Shin, J.*ᴾ, Seock, Y (November 2022).  Bringing Technology into the Classroom: “Wear Your Magic Box”. 2022 International Textile and Apparel Association (ITAA). Denver, Colorado, USA. (Proceeding In-press; Presentation). 

6. Shin, J.*ᴾ and Seock, Y (July 2022). The Role of Instagram Activities in Mimicry Consumption. 2022 RARCS Conference. Baveno, Italy.(Proceeding Published; Presentation).

7. Shin, J.*ᴾ, Lyu, J (November 2021). Did the Covid-19 Pandemic Evoke the New Wave on Consumers’ VR Shopping Experience? 2021 Global Fashion Management Conference. Seoul, South Korea. (Virtual Presentation).

8. Shin, J.*ᴾ, Lyu, J., Seock, Y (November 2021). Tell Me Your TMI (Technology, Merchandise, and Information) in Virtual Reality. 2021 ITAA Conference. Virtual. (Proceeding Published; Virtual Presentation). 

9. Shin, J.*ᴾ and Seock, Y (March 2021). Does Social Media Really Make You More Connected? The effect of residential status and generation on Instagram activities. 2021 American Collegiate Retailing Association (ACRA) Conference. Virtual. (Proceeding Published; Virtual Conference).

10. Shin, J.*ᴾ and Seock, Y. (November 2020). The New Face of Mimicry Consumption Behavior. 2020 ITAA Conference. Virtual.  (Proceeding Published; Virtual Presentation).

11. Seock, Y*ᴾand Shin, J. (November 2020). Impact of Sustainability Consciousness on Slow Fashion Behavior. 2020 ITAA Conference. Virtual.  (Proceeding Published; Virtual Presentation).

12. Shin, J.*ᴾ and Seock, Y. (May 2020). Mediation Effect of Instagram Activities between Belongingness and Mimicry Consumption. 2020 ITAA Conference. Virtual. (Proceeding Published; Virtual Presentation).

13.  Shin, J.* and Seock, Y. (March 2020). Does Instagram Matter to Consumers’ Psychological Well-Being and Consumption Behavior? 2020 ACRA Conference. (Proceeding Published; Conference canceled due to COVID-19).

14. Ryan, K., Shin, J., and Seock, Y*. (March 2020). Gen Z and Millennials: Do They Care About Sustainability in Fashion Practices? ACRA Conference. (Proceeding Published; Conference canceled due to COVID-19).

15. Shin, J.ᴾ, Weigle, E.ᴾ, Ishani, F.N.U.ᴾ, & Seock, Y.*(April 2019). Generation Z and fashion innovativeness on Instagram. ACRA Conference. Tucson, Arizona, USA. (Proceeding Published; Presentation).